Online Marketing
Online marketing refers to a set of powerful tools and
methodologies used for promoting products and services through the
Internet. Online marketing includes a wider range of marketing elements
than traditional business marketing due to the extra channels and marketing
mechanisms available on the Internet. Online marketing is also known as
Internet marketing, Web marketing, digital marketing and search engine
marketing (SEM).
Types of Online Marketing
- Content marketing
- Social media marketing
- Search engine marketing
- Email marketing
1. Online marketing can deliver
benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
The broad
online marketing spectrum varies according to business requirements. Effective
online marketing programs leverage consumer data and customer relationship
management (CRM) systems. Online marketing connects organizations with
qualified potential customers and takes business development to a much higher
level than traditional marketing/advertising. Online marketing
synergistically combines the Internet's creative and technical tools, including
design, development, sales and advertising, while focusing on the following
primary business models:
- E-commerce
- Lead-based websites
- Affiliate marketing
- Local search
Online
marketing has several advantages, including:
· Low
costs: Large audiences are reachable at a fraction of traditional advertising
budgets, allowing businesses to create appealing consumer ads.
· Flexibility
and convenience: Consumers may research and purchase products and services at
their leisure.
· Analytics:
Efficient statistical results are facilitated without extra costs.
· Multiple
options: Advertising tools include pay-per-click advertising, email marketing
and local search integration (like Google Maps).
· Demographic
targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
The main limitation of online marketing is where
goods are being sold, the lack of tangibility means that consumers are unable
to try out, or try on items they might wish to purchase. Generous return
policies are the main way to circumvent such buyer apprehension.
Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.
Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.
(Source – Techopedia)